Exploring factors that determine the innovation of micro and small enterprises: the role of entrepreneurial attitude towards innovation in Woldia, Ethiopia

Abstract To transform micro and small enterprises to large companies, owners need strive launch new methods, systems, ways innovations. Accordingly, innovation helps micro-enterprises bounce achieve fundamental change in their businesses. Micro are exposed by different factors innovating products services. This study, therefore, focused on exploring that determine the of service manufacturing MSEs: role entrepreneurial attitude towards Woldia city administration. The researchers used a cross-sectional research design followed quantitative approach. data were collected using structured questionnaire. analysed SPSS v-25 Amos graphics conduct descriptive, factor, correlation, regression path analysis. study finding revealed government support, access infrastructure, training, leadership significantly affected MSEs. Entrepreneurial training directly indirectly services MSEs through mediating variable attitude.